JioHotstar Scores Big: India-England Test Series and WTC Final Break Streaming Records

England's Joe Root (R) and Jamie Smith celebrate after their win against India at Headingley in Leeds. (AP)

The first Test match between India and England at Headingley in July 2025 has shattered streaming records on JioHotstar. The match drew an impressive 89.1 million viewers and amassed a staggering 13.7 billion minutes of watch time.

This game marked the beginning of India's five-match Test series under the leadership of new captain Shubman Gill. It also signifies the start of the WTC 2025-27 cycle for both competing teams.

The second Test of the series is slated to commence on July 2 in Birmingham. The remaining four matches are anticipated to set new benchmarks for digital sports consumption.

The ICC World Test Championship Final 2025, which pitted South Africa against Australia, also achieved substantial viewership milestones. The match, in which South Africa clinched their first ICC title, became the most-watched Non-India Test match on linear TV, accumulating 2.95 billion minutes of watch time and reaching 47 million viewers.

On JioHotstar, the WTC Final 2025 reached 41.4 million viewers, establishing a new benchmark for a Non-India Test match on the platform. This viewership exceeded the previous record held by the India vs Australia WTC Final in 2023.

The new era of Indian cricket, led by Shubman Gill, alongside a revitalized approach to Test cricket, has fueled strong viewer engagement across digital platforms. The remaining matches in the series against England are positioned to potentially establish further streaming records.

The viewership statistics are sourced from BARC, using metrics for TVR: M15+ AB Urban and Rest: 2 + U + R All India demographics.